Zero to 1.2M views in thirty days.
A 30,000-person campus with its news scattered across group chats. I built the page that consolidated it — brand, format, growth and partnerships — then sold local businesses a channel to reach it.
Demand with nowhere to go.
Students were hunting campus news, events and food across a dozen group chats. The pages that existed posted irregularly, with no recognizable voice and no reason to follow one over another.
Local businesses had the mirror-image problem: a campus full of customers and no trusted student channel to buy. One gap, two paying sides.
Recognizable in a feed, at thumbnail size.
A wordmark, one typeface, and a fixed palette — built so a student scrolling fast knows the post is ours before they read a word. Consistency was the whole strategy: the same shape every time is what turns a page into a habit.
Three pillars, one repeatable format.
1.2M in the first month. 3.3M by the ninetieth day.
Then I sold the channel I'd built.
20+ business collaborations sourced and delivered — local shops, campus organizations, and national brand ambassadorships — with the promotion built inside the existing format instead of bolted onto it.
Students started treating it as the source.
Unprompted messages asking us to post things, correct things, and cover things — the point at which a page stops being an account and starts being infrastructure students rely on.
Every slide, in order. Click any image to open it full size.
