I'm a design student at UC Davis, but most of what I know I learned by just starting things — a media account with no plan, a spreadsheet I decided to sell, a studio I co-founded because I noticed a gap. I build audience-first experiences by combining strategy, research, and design, and I care more about whether something actually works than whether it looks impressive in a deck.
I also direct marketing for ASUCD, UC Davis' student government — one of four students setting strategy for a 14K-follower account, running voter-engagement campaigns and DavisFest promotion.
I've scaled platforms to millions of views, designed interfaces people can actually use, co-founded Story & Spoon, and leaned into AI as another tool in the kit rather than something to be afraid of. What ties it together is a genuine interest in people — what makes them stop scrolling, what makes them trust a brand, what makes them show up to something in person.
I'm looking for roles in media, entertainment, and tech — anywhere data, design, and story actually meet. Let's connect.
Where the eye for story started. It’s still how I think about every brand and every frame.